That is the true test of a corporation's efforts for LGBTQ people. What matters to young people though is who supports equality and who is making a difference now. "The race is on for the LGBTQ rainbow dollar. Shane Windmyer, founder of Campus Pride, has been working in the LGBT space for a long time and marveled at the sports-apparel corporations embracing the community, but he wants to see more action and commitment to equality, not just fancy shoes. Nike has been waiting for others to enter the space, and now there's a race to capture the "pink dollars" in the sports-apparel world. ![]() This year two other sports-apparel lines have gotten in on the act, as Adidas and Converse released rainbow-inspired shoes to celebrate Pride. Each year Nike has expanded the line and its reach, this year taking their presence on the road to Pride events across the country. The line has featured shoes and shirts covered in rainbow with the Nike swoosh and #BeTrue. Over the last three years, Nike has had its #BeTrue line of products designed to celebrate Pride Month.
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